As one of America’s most recognizable retail brands, Target offers a vast range of products from electronics and fashion to home goods and groceries, making its gift cards valuable both for personal use and resale.
Target gift cards have become highly sought-after assets in Nigeria’s growing gift card trading market.
In Nigeria, these prepaid cards have evolved into liquid digital assets, with traders capitalizing on currency exchange gaps and international shopping restrictions.
If you know where and when to sell, you can consistently secure premium payouts.
What Is A Target Gift Card?
A Target gift card is a stored-value payment instrument redeemable exclusively within Target’s retail ecosystem:
- Physical cards – With a magnetic strip or barcode for in-store use.
- E-gift cards – Delivered via email with unique redemption codes for online purchases.
- Mobile gift cards – Integrated directly into Target’s app for seamless checkout.
In Nigeria, Target gift cards are popular because of:
- Consistent demand among international shoppers.
- Attractive resale margins compared to official bank rates.
- Reliable verification processes for quick transactions.
Current Value of a $100 Target Gift Card in Nigerian Naira
As of today November 2025, the average exchange rate for Target gift cards is about ₦1,020 per $1, meaning a $100 card is worth around ₦102,000.
Typical payouts on Nigerian gift card trading platforms:
- ₦100,000 – ₦105,000 for a $100 Target gift card.
- Slightly higher rates for e-codes due to easier verification and lower fraud risk.
Rate gaps come from platform fees, verification systems, and their customer base. E-codes can get ₦1,000 to ₦2,000 more than physical cards.
Factors That Affect Target Gift Card Rates in Nigeria
1. Naira to Dollar Exchange Fluctuations
When the Naira weakens against the dollar, payouts rise. Oil prices, inflation, and monetary policy directly affect USD/NGN rates.
2. Seasonal Demand
Holidays, Black Friday, back-to-school season, and festive shopping periods push rates higher as more Nigerians seek USD purchasing power.
3. Platform Reputation
Reputable platforms like ApexPay and GiftCardsToNaira usually pay more. They also process payments faster and offer better security.
4. Card Type and Condition
- E-codes: Easier to verify, slightly better rates. E-codes may get ₦1,000 – ₦2,000 more than physical cards due to faster processing.
- Physical cards: Must be undamaged with readable codes. Damaged cards can lose 10–20% of their value.
Best Place to Sell a $100 Target Gift Card in Nigeria
Top Gift Card Platforms:
- ApexPay – Competitive rates, instant payouts, and 24/7 support.
- GiftCardsToNaira – Secure, fast transactions with strong customer reviews.
Peer-to-Peer Sales:
Possible through Telegram, WhatsApp, or Facebook groups, but higher fraud risk only trade with verified buyers.
Physical Trading Hubs:
Markets like Ikeja Computer Village can offer quick cash but often at slightly lower rates.
Step-by-Step Guide to Trading Your Target Gift Card in Nigeria
1. Check Your Card Balance
Use Target’s balance checker or contact their customer service.
2. Compare Rates
Visit at least three platforms to find the best payout.
3. Create an Account
Register and complete identity verification.
4. Submit Card Details
Upload clear photos or enter the code and PIN exactly as provided.
5. Confirm the Rate
Approve the offer and wait for verification.
6. Receive Payment
Top platforms pay instantly or within minutes after confirmation.
How to Maximize the Value of Your $100 Target Gift Card
- Sell during peak demand (holidays, sales events).
- Track rates daily to spot upward trends.
- Bundle multiple cards for bulk rate bonuses.
- Keep physical cards in perfect condition to avoid discounts.
Common Mistakes to Avoid When Selling Target Gift Cards in Nigeria
- Falling for unrealistic offers that promise way above market rates.
- Sharing card details on unsecured channels like public chats.
- Skipping platform verification checks, risking scams.
- Submitting incorrect card details, causing payout delays.
Frequently Asked Questions about Selling Target Gift Cards in Nigeria
1. Can I use a Target gift card directly in Nigeria?
Target gift cards cannot be used directly in Nigeria since Target doesn’t operate physical stores or official online delivery services in the country.
Converting to Naira through established trading platforms provides the most practical method for accessing the card’s value.
2. Do Target gift card rates change daily?
Yes, Target gift card rates fluctuate daily based on currency exchange rates, market demand, and platform inventory needs.
Monitoring rates across multiple platforms helps identify optimal trading opportunities for maximum returns.
3. Is it better to trade my card in USD or convert to Naira first?
Trading your Target gift card directly for Naira through specialized platforms typically provides better rates than converting USD to Naira through traditional banking channels, which charge higher fees and offer less favourable exchange rates.
4. Can I sell partially used Target gift cards?
Yes, many platforms accept partially used cards, but the value will be calculated based on the remaining balance.
Verify your exact balance before trading to ensure accurate valuations and prevent transaction disputes.
5. How long does it take to receive payment after trading?
Most platforms, including ApexPay and GiftCardsToNaira process payments instantly or within a few minutes of transaction confirmation.
Payment timeframes vary by platform and may extend during high-volume periods or verification delays.
Final Thoughts
Understanding how much is Target Gift Card $100 in Nigerian Naira requires appreciating the complex interplay between currency markets, platform dynamics, and timing strategies.
With an exchange rate of ₦1,020 per $1, you can get ₦102,000 for your card through reputable trading platforms like ApexPay.
Platform selection remains crucial for achieving optimal returns. Established services provide security, competitive rates, and reliable payment processing that justify their market positioning over riskier alternatives.
Regular rate monitoring and strategic timing enable savvy traders to capitalize on market fluctuations and seasonal demand patterns that create premium trading opportunities.
Remember to prioritize transaction security and platform credibility over marginal rate improvements when selecting trading partners.
Check your Target gift card balance today and compare current rates across multiple platforms to maximize your return on investment.
Remember, if you want to exchange or sell your Target Gift Cards for Cash either Naira, Cedis or USDT; ApexPay got you covered.
You can always trade all types of gift cards here on our platform via our mobile app comfortably at the highest rates and get instant cash payment.
Enjoy!
